Leave it to Maluma to drop a new music video accompanied by a social media challenge to stay at home. The global Latin music idol just released "Qué Chimba," an electronic Colombian guaracha produced by Víctor Cárdenas that will bring joy and light to his fans looking for good energy to uplift themselves.
The song got leaked months ago by DJs in Colombia's clubs, where it became an underground hit, and by popular demand, Maluma officially released it along with a video he directed and produced with his creative director and photographer, Tes (César Pimienta).
The video was recorded in February and early March on a mobile phone on the streets of Prague and Munich, before the European leg of Maluma's tour was canceled due to the novel coronavirus (COVID-19) pandemic. The idea was to bring the music of his native Medellín to the European streets, and it came from a conversation between Maluma and Tes that eventually made it into the video.
"Do you know what would be sick?" Maluma says. "Doing a video now that we are here in Europe. Like taking Medellín to the whole world. Cool, right?" And that's what is reflected in the song's official video.
"Qué Chimba," which is Colombian slang for "How cool" or "How dope," has also served as an initiative to spread awareness and encourage people to stay at home to prevent the spread of the coronavirus. By using the hashtag #QuéChimbaQuedarseEnCasa, which means, "How dope it is to stay home," people can post a video of themselves dancing to the song at home, and then Maluma will select the best ones and reshare them.
Besides encouraging his fans to stay home, he's done the same with the families of the 170 youth who benefitted from his foundation, El Arte de los Sueños. Concerned about their hardships, the foundation has bought and delivered groceries to help them through this period of sheltering at home.
Through El Arte de los Sueños, Maluma has also made significant donations of PPE (personal protective equipment) to hospitals such as Hospital San Rafael in Venecia, Clínica Ces in Medellín, and San Vicente Hospital Foundation in Rionegro, all in Colombia.