If anyone asked me about a song that defined the first decade of the 2000s for Latinxs, I'd say Diego Torres's "Color Esperanza." The song's message of hope and overcoming hard times in life, together with its uplifting beat, became a staple. From graduations to conferences to workshops — really any event where the purpose was to inspire people — you could expect that song to be played. For nearly 20 years, it has empowered listeners across Latin America and the United States, becoming an anthem for change.
In light of the global situation, Sony Music Latin, together with Global Citizen, released a brand-new version of "Color Esperanza" featuring the hottest Latinx and Hispanic artists spanning all genres and styles. Diego Torres takes the lead, followed by Coti Sorokin, who cowrote the original track with Torres and Cachorro López.
Also lending their talents for this project are Rubén Blades, Camila, Camilo, Pedro Capó, Dilsinho, Diego el Cigala, Farruko, Fonseca, Kany García, Leonel García, Gente de Zona, Leslie Grace, Nicky Jam, Lalí, Ara Malikian, Dani Martín, Mau y Ricky, Prince Royce, Rauw Alejandro, Reik, Río Roma, Carlos Rivera, Ivete Sangalo, Thalía, Ángela Torres, Manuel Turizo, Jorge Villamizar, and Carlos Vives.
This time around, "Color Esperanza" is not only a reminder that we'll get through this difficult time, but also a way to contribute to the people being affected by the coronavirus pandemic. Proceeds from the song will benefit the Pan American Health Organization (PAHO) and its COVID-19 relief efforts throughout the Americas.
To help, all you have to do is stream the song on any platform, watch the video, or use at least one of three hashtags on social media: #streamforhope, #streamforesperanza, or #coloresperanza2020. PAHO will receive donations as a result of streams, views, and viral support.