What the eff is Gordon Ramsay thinking, going live on TV? Yes, you heard me correctly. Chef Ramsay has a new live cooking competition show called The F Word premiering May 31 on Fox at 9 p.m. ET. While we may hear some of Chef Ramsay's signature cursing, he tells us in a promo video, "Food, family, fun — that is the new meaning of the F word." It's based on his "hit UK series," where groups of family and friends "battle it out" with other teams "in an intense, high-stakes cook-off." The finished dishes are judged by diners, celebrities, and other VIPs for a chance to win a cash prize on the season finale. During the hour-long episodes, Chef Ramsay will weave in culinary demos and silly surprises — he even dresses in disguise for one episode to surprise contestants. Seeing Gordon with a mustache may be reason enough to tune in!