Why I'm Only Shopping Brands That Are Making a Difference
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While I should have already been more conscious of shopping small and Black-owned businesses before, the wealth of information circulating right now has given me a chance to change the habits I had fallen into. It began with small businesses during the novel coronavirus (COVID-19) pandemic, knowing that my purchase could directly help out a struggling business owner. It then evolved during the recent Black Lives Matter movement to supporting Black-owned businesses, and in turn, helping to uplift Black communities. It's trained me to have an emotional response to my spending and actively consider the people on the receiving end.
Before this pandemic, I had been vaguely conscious of this notion of "voting with your dollar" and how micro spending can have a macro impact socially. I made certain purchases based on the values of the company, focusing mostly on sustainability, but many of my purchases still felt impulsive. They were a small reaction to a trend, social post, or even flash sale, when they should have been intentional and I should have been doing my own research. Now, I know the act of conscious consumption carries more weight, and choosing a socially mindful brand has more meaning than ever because the stakes are so high. Basically, it's too important not to. Here are some of my favorite items to shop now from brands making a difference.