Beyoncé Teases New Ivy Park Merch
"IVY PARK January 18" is the very minimal, impactful caption added to Beyoncé's new, smoking Instagram photos and promo video. In the new imagery from her campaign with Adidas, she teases some clothing and accessories from her highly anticipated Ivy Park x Adidas partnership.
"My mother instilled in me the idea that creativity starts with taking a leap of faith, telling your fears they are not allowed where you are headed. And I'm proud to do that with adidas," Beyoncé shared in an interview for Elle magazine's January 2020 issue. "It incorporates my personal style and expands that to include something for everyone. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine."
The fierce new campaign imagery debuts Ivy Park gold jewelry (grills, bracelets, and an ear cuff), a pair of Ivy Park x Adidas sneakers in a white-burgundy-gray colorway, and an '80s shell suit-inspired burgundy leotard with orange piping. The new range of unisex clothing and accessories is set to launch on Saturday, Jan. 18. This is the first collaboration between Queen Bey's Ivy Park and legendary sportswear brand Adidas, which will set off their "partnership of a lifetime," as Beyoncé called it in a recent statement.
The new collection is bound to sell out in a matter of minutes, so make sure you get a piece of Ivy Park x Adidas's first drop by signing up for the latest updates on Beyoncé's Ivy Park online store.