>> Last year's Fashion's Night Out public service announcement featured designers and models, but this year's features the latter exclusively: 14 models, (including Karlie Kloss, Caroline Trentini, Doutzen Kroes, Liya Kebede, Karolina Kurkova, Lara Stone, Miranda Kerr, Abbey Lee Kershaw, Joan Smalls, Chanel Iman, Stella Tennant, Lily Donaldson, Sasha Pivovarova, and Jourdan Dunn) filmed by Peter Lindbergh for two days all around New York City.
“This year, it was really about fashion hitting the streets,” Trey Laird, who developed the segment, told WWD. “It was important that all of New York City was represented.” Thus, filming locations included PS 1 in Long Island City, the Bronx Zoo, Central Park, and Lincoln Center. Tabitha Simmons styled the shoot (behind the scenes images here), and the resulting 30-, 15-, and 10-second spots launch on television, in taxi cabs, and online today. From Sept. 3 to 10, they will be shown nine times an hour on the Toshiba screen in Times Square.
The video! »
<iframe src="http://player.vimeo.com/video/14389236?byline=0" frameborder="0" height="346" width="525"></iframe>