Gigi Hadids — Yes, Plural — Star in the Campaign For Burberry’s New Monogram Collection
On Tuesday, Burberry officially launched its first-ever monogram collection campaign starring Gigi Hadid. The collection features the brand's all-new "TB" monogram print — a nod to Burberry's founder, Thomas Burberry — that was revealed following Riccardo Tisci's appointment to chief executive officer of the fashion house last Spring. Tisci first revealed the print to be orange, tan, and white, though the campaign images show that the collection has mostly been created in a different shades of brown.
In the photos, Gigi showcases a few of the pieces by transforming into Burberry's own version of "the boy, the gentleman, the girl, and the lady," the four characters that the brand has in mind when creating designs. The full collection will be available for purchase in select Burberry stores globally and online on May 22. Read ahead to see some of the campaign images and to get a sneak peek at what will be included.