On Navigating the Clean Beauty Industry
Bronfman is passionate about clean beauty, but she's not one to naively claim that everyone needs to "clean up" their beauty routine instantly. She acknowledges that the industry still has some limitations, takes time for exploration, and most importantly, isn't cheap. Still, she believes it's worth the investment (both in time and money).
"When I first got on my wellness journey, I realized so much about my body and how it reacts to certain chemicals and certain things," Bronfman told POPSUGAR. "And I think we just forget, as a society, that our skin is the largest organ and that everything we put on it goes into our bloodstream, so it really does affect us on a larger level than I think we realize when talking about topical products."
With that in mind, she's not completely against using a product if it's not labeled "clean." "It's hard to be all in, just because the technology isn't there yet, but it's getting there," she said. "And so, for me, I really try and seek out those products that I feel really do perform, but also are clean, and I'll take them where I can get them."
Her biggest tip for navigating the ever-growing category: "you need to understand what you're looking for as a consumer before just jumping onto a trend because there's plenty of products that are geared towards just a trend situation." She recommends first determining what's most important to you: environmental impact, effectiveness, or natural ingredients. "So, once you identify what you're looking for, that can really help shape and navigate your search."
Narrowing your search will also keep you from just spending money like crazy. "Another hard thing about being a consumer in this industry is that you do have to try and play around and figure out what works for you, but obviously, that's expensive," said Bronfman. "But I do think it's worth the exploration, because at the end of the day, you're talking about your overall health, and so I think it does pay off."