When I told my mom I was getting my first tattoo at 18, some of the only things I can remember about her response were her consistent reminders that "tattoos are forever," and that I should very carefully choose a design that I wouldn't mind seeing on my body years down the line. (After all, getting a piece of ink removed sounds like more of a pain than getting one.) While my mom's spiel is true, there's one company here to remind us that it doesn't always have to be.
Ephemeral is an up-and-coming brand that specializes in semi-permanent, "made to fade" tattoos that are created using ink that's supposed to fade after nine to 15 months. You can think of them like temporary tattoos, except they don't begin to fade or peel off after just a few days. So, how does it work?
"Ephemeral tattoos are made with an ink designed by chemical engineers that fades in a year, though results can vary depending upon the individual," the company's CEO Jeffrey Liu told POPSUGAR. "[They're] made from medical grade, bioabsorbable, and biocompatible polymers, with carefully chosen high-quality pigments that are routinely used in foods, cosmetics, and other products."
Unlike permanent tattoos, these are created using pigment that's designed to be broken down by your body naturally. "The thing that makes permanent tattoos permanent is your body's inability to break down the dye," Liu said. "Traditional tattoo ink clumps together. Too large to be removed, your body 'walls off' the area and the ink stays."
While the type of ink used in both processes differs, the same rules that apply to getting a permanent tattoo also apply to getting an Ephemeral tattoo: they're drawn by trained tattoo artists at the company's brick-and-mortar tattoo studio, which will soon open in Brooklyn, New York. (They have plans to open studios is a handful of other cities, eventually.) In the same way that you must be 18 to get a permanent tattoo, you must also be 18 to get a semi-permanent one.
The Ephemeral tattoo studio will officially open for business this spring, but interested customers can book an appointment now with a $20 deposit. We're not in the business of telling people what to do, but if you're interested in getting some new ink but aren't exactly sure what to get or where to get it, this sounds like a good way to experiment.