Can Confirm: These Cult Drugstore Concealers Are Worth So Much More Than Their $6 Price Tags
From hiding dark circles to covering up redness to helping perfect a cat-eye flick or eyebrow arch, there are a lot of things we expect from our concealer. So when it only costs a few bucks a pop, it's only natural that we'd be a little skeptical that it really can do it all. But there's one exception to this rule: the e.l.f. Cosmetics 16HR Camo Concealer.
To say that the internet loves this product is an understatement. One Google search yields thousands of reviews and a near-perfect star rating, with many users touting that its results are comparable to more expensive products. Even our editors love it. While the OG formula has been around since early 2019 and has since earned its cult status, it's the recent release of the new Hydrating Camo Concealer that has put both formulas on our radars. When consumer feedback pointed toward the desire for a more hydrating formula for dry skin, e.l.f. Cosmetics listened and delivered, remixing the 16HR formula to create the hydrating formula. It features the same lightweight full coverage as the original, but in a hydrating, satin finish, plus the star ingredient of rose water.
To compare the two formulas, we asked two beauty editors new to the products and with different skin types, one oily and the other dry, to put the concealers to the test. Did they live up to they hype? Did they last all day? Were they the answer to dark circles, blemishes, and beyond? Spoiler alert: all of the above.