It's Easier Than Ever to Buy Black-Owned Beauty Brands With Pinterest's Shop Collection
In honor of National Black Business Month, which started on Aug. 1, Pinterest launched a new Shop Collection on Aug. 20 featuring all Black-owned brands. In an effort to spotlight some of the amazing companies in the fashion and beauty space, Pinterest rounded up more than 20 brands and 600 products for pinners to discover and shop.
According to Pinterest, searches for phrases like "Black-owned business" and "support small business" have increased. The new shopping collection will be able to connect those inquisitive users with new options and expand their knowledge on the sheer number of diverse brands out there. In the beauty category, you'll spot names like Beauty Bakerie, Uoma Beauty, Range Beauty, and many more that offer a variety of hair, makeup, and skin-care products.
But that's only the beginning of Pinterest's efforts to make the platform more inclusive. Earlier this month, the social-media platform updated its algorithm to allow users to filter searches by skin tone to receive more personalized, curated results for product recommendations, tutorials, and inspiration.
Ahead, we've rounded up the Black-owned beauty brands highlighted in this month's Pinterest Shop Collection and the products you should check out from each.