5 Beauty Products That Were Practically Made For Your Instagram Flat Lay

If you're a minimalist by nature, with an Instagram feed worthy of an entire explore page, you're probably well acquainted with the world of beauty #shelfies, flat lays, and product porn.

Still, you listened to mom when she said it's not just what's on the outside that counts — and our editors set out to prove it. Ahead, we're awarding the skincare, nail, and makeup picks that are the amalgamation of your social media aesthetic; but rest assured, the prettiest thing about them has nothing to do with packaging.

Don't forget to read up on the rest of our 2019 Power Your Pretty Awards winners – a curated list of beauty products tested by editors, chosen for YOU.